Marketplace

Wherever we work, our values come alive and underpin our mission to make Alliance Boots the world’s leading pharmacy-led health and beauty group. We are responsible for bringing these values to life for our customers and partners, every day, wherever we operate.

Central to the success of our Group is the trust in which Alliance Boots is held by our customers and wider stakeholders. We aim to reflect integrity and stewardship in everything we do.

Recognition in the marketplace

In terms of our Health & Beauty retail activities, our corporate social responsibility process is focused on ensuring that what we stand for is accurately reflected in the customer service we provide; the way that we source and transport products; the type of products we sell, and how we sell them.

We are continually working on developing new and better ways to deliver on our values through the shopping experience we provide, not least because we know how much this matters to our customers. According to the “2007 Ethical Reputation Index Report”, almost 60% of UK consumers are likely to talk about company reputations with other customers.

In 2007, for the Boots brand, we were ranked number one in the “UK Ethical Reputation Index”, which gauges customer perceptions of leading brands. In addition, we were recognised as the most trusted UK brand in three of the UK editions of the “Reader’s Digest Most trusted Brands” survey. This demonstrates that we are heading in the right direction. We do not take anything for granted and are always looking out for ways to improve.

 

No7 Protect & Perfect

Within cosmetics & fragrances sales of our No7 cosmetics and skincare brand grew very significantly year on year, partly as a result of very high customer demand for our award-winning No7 Protect & Perfect Beauty Serum, a successful No7 marketing programme and continuing new product development with a strong pharmaceutical focus. In January 2008 we successfully launched a No7 Protect & Perfect total skincare regime which includes specially formulated day, night and eye creams. No7, the UK’s leading cosmetics brand for many years, is now in addition the leading skincare brand.

“We aim to reflect integrity and stewardship in everything we do”