Further European expansion of the Boots Laboratories product brand

Alliance Boots is taking the next step in the European expansion of its ‘Boots Laboratories’ skincare range which has clinically proven anti-ageing benefits.  After successful launches in France and Portugal in 2008/09, the range is to be launched in Italy and Spain in the coming months.

For the Italian market, Alliance Boots has agreed with Procter & Gamble to enter into a partnership leveraging P&G’s salesforce capacity and capabilities to distribute and promote the brand to pharmacies.

Ornella Barra, Chief Executive of the Pharmaceutical Wholesale Division, Alliance Boots, comments: “Boots Laboratories Serum 7 anti-ageing skincare range is already popular in pharmacies across France and Portugal.  Our objective is to expand Boots Laboratories and we are delighted to be working in partnership with P&G to make these award-winning products accessible to Italian consumers, underpinned by the trust and heritage of the Boots brand.”


- ENDS -

Editor’s notes

Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers working in close partnership with manufacturers and pharmacists. Our two core business activities are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Alliance Boots is privately-owned and employs over 115,000* people. Its wholesale and distribution network serves over 140,000* pharmacies, doctors, health centres and hospitals from over 370* pharmaceutical wholesale distribution centres in 16* countries. We operate more than 3,200* health and beauty retail stores in nine* countries, of which just under 3,000* have a pharmacy.
* Figures stated are as at 31 March 2009, are approximate and include associates and joint ventures.

Boots Laboratories (a registered trademark of The Boots Company PLC) is an award-winning anti-ageing skincare range sold through independent pharmacies. The range was launched in France in 2008 and in Portugal in 2009.

For further information, please contact

Yves Romestan / Zoe Farthing / Sanam Conway, Alliance Boots 
Tel: +44 (0) 1932 871 569

James Murgatroyd / Kirsty Flockhart, Finsbury
Tel: +44 (0) 20 7251 3801